good will Meaning, Definition & Usage

  1. noun a disposition to kindness and compassion
    grace; goodwill.
    • the victor's grace in treating the vanquished
  2. noun (accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)
    goodwill.
  3. noun the friendly hope that something will succeed
    goodwill.

WordNet